The name “Art Deco” appeared in the 1960s to name the style that had conquered Paris in 1925 during the International Exhibition of Industrial Modern and Decorative Arts. It appeared in Buenos Aires in the second half of the 1920s. The Argentine capital city has an interesting catalog of high quality buildings with Art Deco style in each one of the neighborhoods .
This movement came after the Art Nouveau style when it started to bore the people. It made a change that, without leaving the inspiration into flowers, was oriented to the rectilinear simple lines, the straight lines, the orthogonal structures of the reinforced concrete architecture. As it may be given different shapes, this material was frequently used.
This modern tendency of using this style was called “functional” and searched an industrial production for massive customers. The monuments are very high quality with very simple shapes; the objective was to give preference to the ornamental aspect.